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The Party Place
Client:
Premier Companies
Year:
2016–Present
Work Type:
Brand Identity & Brand Management
The Party Place at Peppers is an ice cream parlor and arcade venue attached to the Peppers Pizzeria in Houma. The owner wanted to give The Party Place it's own, unique brand that would appeal to children.
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At The Party Place, children win red tickets that they can redeem for prizes. This became the idea behind the logo and the other zig-zag elements within the brand identity. Much of the research on this project was on faire, carnival, and circus print materials, inspiring the wild and playful mix of typefaces and bright, vivid colors that separate The Party Place's identity from the Peppers Pizzeria restaurant.
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You can see more work on The Party Place brand on White Car's website.
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